social media tips | People's Inc. 360

Using influencer marketing to leverage Instagram

What do you get when you when you put a rapidly emerging trend, i.e. Influencer marketing with one of the biggest social media platforms i.e, Instagram? The end result is a completely new and unrecognisable…

Roxanne Bernadette M. Yabyabin

Apr 17

Digital and Social Media

Creating effective social media bios to attract visitors

A social media bio can be likened to a resumé or any piece of introductory document. It has to be clear, concise, coherent, and not to mention it should also be easy on the eye…

Roxanne Bernadette M. Yabyabin

Apr 10

Digital and Social Media

A comprehensive guide to social media auditing

You’ve established a foothold in the social media space with accounts across multiple platforms. Analytics show a good amount of traffic and engagement overall, revenue streams are reporting decent figures; everything seems fine and dandy….

Roxanne Bernadette M. Yabyabin

Mar 13

Digital and Social Media

What Facebook’s array of new updates mean for us

From humble beginnings as a social network within a university to a global network which now brings more than millions of individuals closer to each other at a time, Facebook has certainly experienced numerous updates…

Roxanne Bernadette M. Yabyabin

Mar 06

Branding and Marketing

Creating a social media campaign that resonates with Gen Z

The advent of social media has brought with it an unparalleled amount of access to information than we’ve ever had before, and experiencing this influx of information is a cohort of users nicknamed “iGeneration”, “Gen…

Roxanne Bernadette M. Yabyabin

Feb 04

Branding and Marketing

10 landing page designs to inspire your business in 2019

Landing pages act like digital entities for promoting and selling your products or services. An effective page will display much-needed information that will further entice your visitors to convert. Today’s visitors are fickle-minded beings with…