Posts Tagged: social content
What to consider when running your next social media campaign
If you’re looking to get the word out or if you’re looking to build your audience, then it’s only natural that a social media campaign is one of your options. However, as good an idea…
The benefits of A/B testing your social media campaigns
Maybe version 1 works best, maybe version 2 may be slightly better, but you’re on the fence about which realistically yields good results. A/B testing is the practice of using different variations of online experience…
User experience, it’s more significant than it seems
One of the words you’d hear being used quite frequently – user experience, or UX. User experience is, according to the Oxford Journal, UX is all about “the improvement of customer satisfaction and loyalty through…
Benefits of programmatic advertising
One of the most fascinating aspects of digital marketing is that it’s always in a constant state of development, improvement and evolution, so it’s pretty easy to find new and interesting tools for your brand’s promotion and one of the biggest tendencies in recent times has been the rise of programmatic advertising. Programmatic advertising is…
- Jun 01
The most common social media clichés
We all know that social media has become the main digital marketing source for people and brands, but that doesn’t mean that mistakes or clichés aren’t common – we are talking about platforms that are…
- May 25
Is it worth switching to an Instagram creator profile?
The newest thing to come out of Instagram’s front door is the Instagram Creator profile. It is essentially a tool for Instagram influencers; allowing them to what they do best – influencer marketing – with…
What are Instagram highlight covers
Instagram is becoming much more popular each day and this is a trend that has been going on for a couple of years now, so it’s not surprising to see a lot more brands getting…
- May 18
A quick guide to increasing social media engagement
It’s here, it’s there, it’s everywhere. Social media has undoubtedly woven itself into the very fabric of our lives and it has since become a platform we use to catch up on the latest news…
Getting the most out of Instagram as an Instagram creator
Recently, Facebook has published a guide on assisting Instagram creators to get the most out of the platform. While it’s safe to assume that most creators out there already have a good command of the…
5 significant trends in influencer marketing for 2019
It’s not news that influencer marketing has become one of the most prolific forms of marketing from the day social media was introduced. As information becomes increasingly accessible towards all levels of the public, marketers…
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