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Technology Development

Key elements of building a WordPress site

With more and more businesses going online, you have to make sure that your website stands out from the rest. Here’s a little secret – it’s not enough to have an aesthetically pleasing page. There are many things to consider when you set up your site apart from how it looks. Here are the key…

Jan 29

Branding and Marketing Digital and Social Media

Optimising your Facebook page for increased visibility

To gain traction in the online community, it is not enough to simply get a Facebook page set up and hope for people outside of your circle to like your posts. You need to go…

Rhoda

Sep 21

Digital and Social Media Influencer Engagement

How to effectively rank in YouTube

If you think uploading your latest vlog will make you viral and earn you thousands of YouTube subscribers, then you need to sit down and reassess your YouTube strategy.

Rhoda

Sep 17

Branding and Marketing Digital and Social Media Influencer Engagement

How to integrate Snapchat in your social media strategy

Hey, there. Easy on ruling out Snapchat from your social media marketing strategy. There are over 218 million active users on this popular platform as of January 2020, making it one of the top 15…

Lea

Sep 15

Digital and Social Media

20 digital marketing terms you should know

Want to be ahead of the curve where digital marketing is concerned? Then you have to speak the right language! Here are 20 digital marketing jargon every digital marketer must know! 1. A/B testing This basically means a split test where two or three similar ads are run through the same group. Through this test,…

Lea

Sep 11

Digital and Social Media Influencer Engagement

A beginner’s guide to digital marketing: Business during corona

Make no mistake: we are in a global crisis. The coronavirus has had adverse effects on everyone from NYSE-traded companies right down to the fish vendor in the wet market. With governments all over the…

Lea

Jul 07

Digital and Social Media

Instagram’s support small businesses stickers

Among the hardest hit during the pandemic are small to mid-sized enterprises (SMEs). With global economies on a pandemic-induced downturn, the market outlook is not exactly rosy.

Lea