Posts Tagged: lead generation
How to generate leads using digital platforms
How to generate leads using digital platforms Generating leads is one of the main strategies in digital marketing. It’s a killing two birds with one stone situation. Through lead generation, not only will you increase brand awareness, but you can also widen your pool of potential clients. This is the precise reason why marketers online…
6 customer retention strategies for your business
Most new businesses find themselves all too obsessed with lead generation and acquiring new customers. Of course, getting the word out and finding new customers is important to organic growth, but keeping them as customers…
What is Facebook lookalike audience?
If you have been in the marketing scene, you know that it is essential to reach new people that might be interested in your product or service. New people mean new sales! And we all…
- Feb 11
Viral marketing? Here are 5 options for you!
Social media is a noisy place. Everyone on the platform is shouting something and a moment of calm does not exist in that atmosphere. How can your brand rise above the noise and make a…
- Jan 21
Introducing your business to Instagram Live
We have Instagram posts, Instagram Stories and now Instagram LIVE! Instagram LIVE is a part of Instagram Stories – an option that allows users to stream videos to their followers in real-time. It’s not something…
- Dec 08
The benefits of A/B testing your social media campaigns
Maybe version 1 works best, maybe version 2 may be slightly better, but you’re on the fence about which realistically yields good results. A/B testing is the practice of using different variations of online experience…
Creating effective social media bios to attract visitors
A social media bio can be likened to a resumé or any piece of introductory document. It has to be clear, concise, coherent, and not to mention it should also be easy on the eye…
Creating a social media campaign that resonates with Gen Z
The advent of social media has brought with it an unparalleled amount of access to information than we’ve ever had before, and experiencing this influx of information is a cohort of users nicknamed “iGeneration”, “Gen…
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