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Digital and Social Media
Do-It-For-Me (DIFM): The next evolution of the on-demand economy
DIFM (do-it-for-me) solutions have always existed as a viable business strategy as it utilises the scaling efficiency of leveraging existing resources. When used strategically, combined with various DIY (do-it-yourself) tools, business owners can fully maximise…
- Apr 05
Introduction to Instagram Professional Dashboard
Instagram is known for being one of the most prominent apps in this day and age with approximately one billion unique active users every month. Over the years, there have been significant changes in Instagram….
Top five free apps for online businesses in 2021
There are a lot of apps out there for entrepreneurs. These are the top five that we have found that you can’t do without when looking for free apps for online businesses in 2021. 1….
- Feb 04
Fascinating Chinese New Year marketing strategies
Chinese New Year (CNY), commonly known as the Spring Festival, has been one of the world’s most celebrated events. Aside from Mainland China, multiple countries including Hong Kong, Singapore, Taiwan, and the Philippines, and Chinatowns…
How brands leverage on special holidays for marketing
Holidays are among the best times for brands to boost marketing. Marketing campaigns, particularly at these special times of the year, can easily translate into sales. Here are ways on how brands can effectively leverage marketing on special holidays The big WHY Before we go any further, brands need to understand the value of holiday…
Web development trends of 2020
Web development trends of 2020 With more and more brands going online, businesses need to invest in web development to stand out. From the user interface to over-all aesthetics, being on-point while online truly makes…
How to generate leads using digital platforms
How to generate leads using digital platforms Generating leads is one of the main strategies in digital marketing. It’s a killing two birds with one stone situation. Through lead generation, not only will you increase brand awareness, but you can also widen your pool of potential clients. This is the precise reason why marketers online…
Types of influencer campaigns
The power of influencer marketing campaigns can no longer be denied. Through their pull in social media space, businesses can reach a wide range of audience with one well-crafted campaign. Here are excellent types of influencer campaigns that will definitely work for you! Affiliate marketing. This is one of the most popular types of influencer…
Asian brands that went viral
Any business wants to go viral. Who wouldn’t want to have their name out there – shared and reshared countless times? Some brands have successfully achieved social media superstardom! Here are some Asian brands that went viral with amazing campaigns that captured the hearts and minds of audiences the world over. Viral Marketing Before going…
Innovations that became popular during the pandemic
The unprecedented onslaught of COVID-19 has not hampered human ingenuity and resilience. As the pandemic reared its menacing head, people found ways not only to survive but to thrive in the new normal. Thanks to…
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