Branding and Marketing
Three amazing social media campaign ideas and why they worked
As a marketer, social media campaigns are one of a few great ways to promote your brand or market your product or services. It’s for the best that you keep your social media content postings…
- May 16
Noteworthy Valentine’s Day Campaigns for 2021
A day where guys burn their savings like a bullet train and girls sharing about their unique Valentine date experiences on social media, Valentine’s Day is celebrated both on a personal and a corporate level….
Fascinating Chinese New Year marketing strategies
Chinese New Year (CNY), commonly known as the Spring Festival, has been one of the world’s most celebrated events. Aside from Mainland China, multiple countries including Hong Kong, Singapore, Taiwan, and the Philippines, and Chinatowns…
How to create compelling brand stories
The best brand stories Brand stories are so much more than a PR or marketing tool. They reflect your identity. They tell what your brand is all about, where you come from, and where you’re going. A brand story has the power to connect with your audience and win loyal patronage, so make sure you…
Top brand animated videos
Businesses are now investing heavily in producing their own brand animated videos. And rightly so! These videos offer up many benefits: It encourages brand recognition and recall. It presents complex information in a simple, more…
How to be effectively creative in advertising
Advertising is one of the major cornerstones of any business. It is the medium by which word gets out. Executed effectively and efficiently, it can drive the sales through the roof. Amid the sea of…
How to start a successful podcast
Podcasts have exploded in the last few years. In fact, in the US, over 90M Americans tune in to podcasts every month. This trend is real in other countries as well. This is why businesses should think about how to start a successful podcast and include this medium in an ever-growing number of ways to…
How brands leverage on special holidays for marketing
Holidays are among the best times for brands to boost marketing. Marketing campaigns, particularly at these special times of the year, can easily translate into sales. Here are ways on how brands can effectively leverage marketing on special holidays The big WHY Before we go any further, brands need to understand the value of holiday…
Asian brands that went viral
Any business wants to go viral. Who wouldn’t want to have their name out there – shared and reshared countless times? Some brands have successfully achieved social media superstardom! Here are some Asian brands that went viral with amazing campaigns that captured the hearts and minds of audiences the world over. Viral Marketing Before going…
How typography can help you in your business?
Quick typography 101. It is the art of letter design and arrangement and through it, you can better get your message across. Here’s a quick guide on how typography can help you increase sales or generally help in your business. From the subtitles of the head to the body designs, typography plays a significant role…
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