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Explore the latest stories on our path-breaking innovations and relevant industry trends.
Talent Management Framework
Recruiting, retaining, and nurturing talent are three skills that every business must master. By investing in the talent of your people, you are likely to boost your business performance. This is why having a talent…
Making money on Instagram
Instagram is the place to be! Marketing stats have all but crowned this platform as the go-to social media destination of influencers and consumers. That said, it provides so many possibilities where making money on…
Public relations vs. marketing
How to differentiate the two? Public relations is usually mistaken for marketing. Although the two processes complement each other, they are vastly different in meaning, goals, and functions. Here are the things that will help…
Rising influencer categories in Singapore
Influencer marketing is alive and well in Singapore. In fact, there is an emerging group of influencers from various niches who have amassed thousands of followers among them. So what exactly are the rising influencer…
Colour psychology in marketing
Study after study shows that consumers are attracted primarily to the colour of advertisements. A deeper look into this topic reveals one glaring conclusion – that colours have psychological relevance where marketing is concerned. This…
Amazing videos produced using smartphones
Smartphones have evolved at an incredible pace since it came out in the early 2000s. Top tier ones have features that rival top quality video producing equipment. Because of these innovations, the entertainment industry is…
Live-streaming changes commerce
As more and more brick-and-mortar shops brought their wares online, it no longer was enough to be yet another virtual store. One had to have an edge to stand out since, for the first time,…
Creative brand efforts during COVID-19
Creative brand efforts during COVID-19 The unprecedented effects of COVID-19 have severely affected marketing efforts. As the world was forced to a standstill, businesses endeavoured to find ways to get the word out while being…
Experiential marketing campaigns in the new normal
Experiential marketing campaigns in the new normal Experiential marketing has always been one of the coolest concepts when it comes to getting the word out. Its premise is simple – create a fun and memorable…
Selecting brand influencers
How to choose the right influencers? Influencer marketing remains to be a force to reckon with. Engaging influencers give businesses the unique opportunity to tap into a vast network of potential clients and customers. Recent…
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