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Explore the latest stories on our path-breaking innovations and relevant industry trends.
How to generate leads using digital platforms
How to generate leads using digital platforms Generating leads is one of the main strategies in digital marketing. It’s a killing two birds with one stone situation. Through lead generation, not only will you increase brand awareness, but you can also widen your pool of potential clients. This is the precise reason why marketers online…
Types of influencer campaigns
The power of influencer marketing campaigns can no longer be denied. Through their pull in social media space, businesses can reach a wide range of audience with one well-crafted campaign. Here are excellent types of influencer campaigns that will definitely work for you! Affiliate marketing. This is one of the most popular types of influencer…
How to build your skill set for the future
The future is replete with all the possibilities that you can take advantage of. Hit the ground running by gearing up to seize the moment at the most opportune time. Here’s how to build your…
How to build engaging virtual presentations
If you are new to distance learning or have been doing so for years, one thing is certain: a virtual presentation on Zoom or another online meeting platform can be a challenge, but it is worth the investment. It is not easy for a moderator to make his virtual presentations interesting and appealing so that…
Asian brands that went viral
Any business wants to go viral. Who wouldn’t want to have their name out there – shared and reshared countless times? Some brands have successfully achieved social media superstardom! Here are some Asian brands that went viral with amazing campaigns that captured the hearts and minds of audiences the world over. Viral Marketing Before going…
Designing your advertisement messages
When it comes to marketing, effective advertisement messages rule the day. With so many churned out every single day, it definitely is a challenge to stand out. Here are some pro tips and tricks in…
How typography can help you in your business?
Quick typography 101. It is the art of letter design and arrangement and through it, you can better get your message across. Here’s a quick guide on how typography can help you increase sales or generally help in your business. From the subtitles of the head to the body designs, typography plays a significant role…
The most creative event concepts
Due to the pandemic, 2020 has been a tough year for the events industry. However, with these creative event concepts adjusted to fit the times, you will definitely pull it off much to the benefit of your business. Here are some of the most creative event concepts that you can explore! Secret Society and Cryptic…
Innovations that became popular during the pandemic
The unprecedented onslaught of COVID-19 has not hampered human ingenuity and resilience. As the pandemic reared its menacing head, people found ways not only to survive but to thrive in the new normal. Thanks to…
How to ensure a good relationship with the media
Engaging media comes part and parcel with PR and marketing. Having a good working relationship with media is advantageous for any brand that’s constantly trying to get the word out. So how can you effectively engage potential mouthpieces that can help you widen your reach? Here are some pro-tips to ensure a good relationship with…
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