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Explore the latest stories on our path-breaking innovations and relevant industry trends.
How to create compelling brand stories
The best brand stories Brand stories are so much more than a PR or marketing tool. They reflect your identity. They tell what your brand is all about, where you come from, and where you’re going. A brand story has the power to connect with your audience and win loyal patronage, so make sure you…
Top brand animated videos
Businesses are now investing heavily in producing their own brand animated videos. And rightly so! These videos offer up many benefits: It encourages brand recognition and recall. It presents complex information in a simple, more…
Planning for hybrid events in 2021
Planning for hybrid events in 2021 Despite the many difficulties the pandemic caused, it has goaded us to think outside the box. As a result, it provided more opportunities for businesses to look to innovations to achieve some degree of normalcy. This brought about the prevalence of hybrid events – an eclectic mix of the…
How to be effectively creative in advertising
Advertising is one of the major cornerstones of any business. It is the medium by which word gets out. Executed effectively and efficiently, it can drive the sales through the roof. Amid the sea of…
How to get design inspiration
With endless scroll design feeds, there are no limits to what you can find on the Internet. This allows designers to find a wide range of design inspiration from around the world, from design blogs…
How to start a successful podcast
Podcasts have exploded in the last few years. In fact, in the US, over 90M Americans tune in to podcasts every month. This trend is real in other countries as well. This is why businesses should think about how to start a successful podcast and include this medium in an ever-growing number of ways to…
How brands leverage on special holidays for marketing
Holidays are among the best times for brands to boost marketing. Marketing campaigns, particularly at these special times of the year, can easily translate into sales. Here are ways on how brands can effectively leverage marketing on special holidays The big WHY Before we go any further, brands need to understand the value of holiday…
Top public relations campaigns of 2020
Top PR Campaigns of 2020 2020 saw the pandemic wreak havoc throughout the world, the world of public relations and marketing included. We had to reframe our usual way of doing things to adapt to the so-called new normal. However, as history would show when time and time again when push comes to shove, forces…
Intelligence quotient vs. emotional quotient
So we always hear about Intelligence Quotient and Emotional Quotient. Which between the two is more important when running a business? Let’s find out together. Intelligence Quotient (IQ) in a nutshell Intelligence Quotient, IQ for…
Web development trends of 2020
Web development trends of 2020 With more and more brands going online, businesses need to invest in web development to stand out. From the user interface to over-all aesthetics, being on-point while online truly makes…
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