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Explore the latest stories on our path-breaking innovations and relevant industry trends.
What to consider when running your next social media campaign
If you’re looking to get the word out or if you’re looking to build your audience, then it’s only natural that a social media campaign is one of your options. However, as good an idea…
The benefits of A/B testing your social media campaigns
Maybe version 1 works best, maybe version 2 may be slightly better, but you’re on the fence about which realistically yields good results. A/B testing is the practice of using different variations of online experience…
Geofencing marketing: the new age location targeting strategy
The exponential development of the internet in recent times has meant the growth of different areas that help improve how business is done. In this sense, marketing is one of those areas that has benefited…
- Jun 29
User experience, it’s more significant than it seems
One of the words you’d hear being used quite frequently – user experience, or UX. User experience is, according to the Oxford Journal, UX is all about “the improvement of customer satisfaction and loyalty through…
Why is a mission statement important?
Establishing goals and targets is a necessary step that any type of brand needs to prioritise from the very moment they start. Why is this? Because it’s like a road map: it gives you a…
- Jun 22
What to consider when targeting an influencer
Influencer marketing is now rapidly becoming one of the most prolific ways of advertising as it expresses a tone of voice absent from traditional marketing practices – genuine, with a sense of authenticity that doesn’t…
Getting the most from omni-channel marketing
Currently, the centre of the digital world is mainly focused on the personalisation of all content which users consume so that they receive a product according to their preferences, which leads to greater acceptance due…
- Jun 12
Benefits of programmatic advertising
One of the most fascinating aspects of digital marketing is that it’s always in a constant state of development, improvement and evolution, so it’s pretty easy to find new and interesting tools for your brand’s…
- Jun 01
The most common social media clichés
We all know that social media has become the main digital marketing source for people and brands, but that doesn’t mean that mistakes or clichés aren’t common – we are talking about platforms that are…
- May 25
Is it worth switching to an Instagram creator profile?
The newest thing to come out of Instagram’s front door is the Instagram Creator profile. It is essentially a tool for Instagram influencers; allowing them to what they do best – influencer marketing – with…
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