Posts by: Roxanne Bernadette M. Yabyabin
3 digital platforms essential to your marketing campaign in 2019
Digital marketing is as inescapable as having to go to work the next day, and with it comes the plethora of platforms to choose from. Thus making the choice of choosing the right platform a…
Why should you focus on marketing to the right crowd instead of targeting everyone
It goes without saying that marketing is a must within any business practice, an accompanying question would be – who do we market our services/products to? While it is tempting to get the word out…
Why honesty triumphs over hype in marketing
When modern consumers have access to information on just about anything in the world – not to mention the ease of access, you would think twice from a business standpoint that the last thing you’d…
Here’s what you should focus on to retain customer loyalty
The paradigm of customer loyalty has been an enduring one – have it, and you’ll see them returning to your doorstep. It is a subtle yet necessary tool for a business to have, as a…
Transactional marketing vs. relationship marketing in 2019
Every business needs a form of CRM, placing an emphasis on generating customer loyalty and forging solid emotion centric customer connections for a brand that can yield ongoing business, free word-of-mouth promotion and data feedback…
Using effective storytelling to create a compelling marketing campaign
In the recent decade, information has become so accessible to the point where you could find any information about almost anything you can think off. It’s a double-edged sword really; while – as a consumer…
What to consider when running your next social media campaign
If you’re looking to get the word out or if you’re looking to build your audience, then it’s only natural that a social media campaign is one of your options. However, as good an idea…
The benefits of A/B testing your social media campaigns
Maybe version 1 works best, maybe version 2 may be slightly better, but you’re on the fence about which realistically yields good results. A/B testing is the practice of using different variations of online experience…
User experience, it’s more significant than it seems
One of the words you’d hear being used quite frequently – user experience, or UX. User experience is, according to the Oxford Journal, UX is all about “the improvement of customer satisfaction and loyalty through the utility, ease of use, and pleasure provided in the interaction with a product.” While there are no objective standards…
What to consider when targeting an influencer
Influencer marketing is now rapidly becoming one of the most prolific ways of advertising as it expresses a tone of voice absent from traditional marketing practices – genuine, with a sense of authenticity that doesn’t…
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