Influencers now play a huge role in every business’ marketing efforts. Because these people have highly engaged audiences, collaborating with them will benefit brands in terms of getting the word out there—whether on a new product launch, a discount campaign, or even a corporate social responsibility announcement.

As a business looking to work with influencers, it is important for you to understand influencer categorisation so that your campaigns will go effectively as planned.

Remember not all influencers are ideal for the campaign that you’re working on. For every stage in the sales funnel, there’s a specific type of influencer who can bring all the marketing benefits you need. If you hire the wrong one, your budget, time, and efforts will all go to waste.

So before you dive into influencer marketing, discover the different types of influencers today and when the best moment is to hire each one for.

Mega Influencers

Individuals who fall in this category are popular but not necessarily influential. They are famous because they’re a celebrity or associated with a highly popular clan. Yes, they have millions of followers but mega influencers are not necessary experts of a specific subject matter. Although they have a gazillion following, you cannot guarantee how many percent of these people will be your customers.

But you should not discount the wide reach that a single post from a mega influencer can bring so if you’re running an awareness campaign, tapping a mega influencer is the best way to go.

Macro influencers

Macro influencers are people who gained their fame through the online world. They are bloggers, vloggers, and other web personalities who usually have a following between 100,000 to 1 million.

Macro influencers usually focus on a particular niche, so when you’re looking for a more targeted brand awareness campaign with a high reach, collaborating with a macro influencer is your best bet.

Micro influencers

Many businesses ignore micro influencers merely because of their small following size that ranges between 1,000 to 100,000 people.

But unlike macro and mega influencers, these online stars enjoy high engagement rates from their audience because their content revolves only on one or two topics, making them reliable subject matter experts.

If you are looking to generate leads and sales and to go beyond the brand awareness stage of your campaign, contact a micro influencer to help you out.

Here at PINC 360, we work with different types of influencers who can collaborate with businesses and achieve their marketing goals.

Are you ready to integrate influencer marketing into your digital marketing strategy, consult us at www.pinc360.com now.