How do we measure success in the Instagram realm?

The number of likes, of course.

But ever since Instagram started experimenting with the hiding of the number of likes on the social media platform, it is beginning to look like we ‘likes’ do not matter anymore. Instagram explained that they want the audience to focus on the content shared, instead of how many likes one gets to siphon unhealthy competition.

So, what happens?

Before you think that these ‘likes’ are not important anymore, think again. The algorithm is still the same. Therefore, the more likes and engagements you get on one post, the higher the chances of it appearing to more people as this tells the Instagram algorithm that the content is of high quality.

Okay, so Instagram likes are still important.

Next question: How do you get more Instagram likes?

One thing is for sure, don’t pay for them! We explain why in this post.

There are FIVE things you’ll need to do before you hit POST on Instagram to optimise your chances of getting more likes.

1. Amazing photos

Unless your business has as many fans as Justin Bieber or Kim Kardashian, blurry photos of something that happened last night will not suffice. Photography is a marketing tool and you will need to use it to attract your audience.

For starters, ensure your photos are not pixellated or dull. Think of how your image is making a point and if it draws the attention of those you view it.

Ask yourself, is it WOW enough?

2. Strong hashtag game

If you didn’t already know, a hashtag is identified as the # symbol. It is a keyword phrase, spelled out without spaces to classify the post. Using hashtags will create great visibility on a post, and help you reach your target audience.

A hashtag not only connects you with your followers but also your followers with each other. Hashtags can be placed anywhere in your social media posts: in the beginning, at the end, or anywhere in between.

For example, putting the hashtag #foodie on an image that promotes food will draw those who are searching up this hashtag.

Here are some tips on optimising hashtags:
a. Pick one or two broad hashtags to use (eg. #ootd or #visitsingapore) – there are usually hundreds of thousands or more than a million posts.
b. Pick one or two that are targeted to your audience (eg. #ecofriendlyhomes or #prelovedgadgets)
c. Create your branded hashtag (eg. #pinc360 or #journeywithmosanco)

3. Create a good copy

You can write long captions for your Instagram post, but only the first sentence will be seen upon scrolling. With this in mind, create a catchy first sentence. You can elaborate and draw people to what you want to say once they are inclined to read more!

Shorter isn’t better. Longer isn’t as well. What you need is a relevant or catchy copy. It could be asking them to ‘double-tap if…’ or ‘what is your opinion on…’

You could also share a heartwarming story or a spunky one-liner that readers can connect with.

Look at your target audience and set the tone!

4. TAG locations, brands, and relevant profiles

Similar to hashtags, you want to lead users to your page and your post. One way to extend your reach is to tag, tag and TAG!

a. Geotag your location – you might be reaching tourists, passers-by, and locals through your tag. For example, if you are selling pasta in the heart of Kuala Lumpur, tag your location. Anyone navigating around the area will be able to locate your store, view your menu and pop by!
b. Tag brands that are featured on the post. Anytime you tag a brand on the photo, your image slips into the brand’s tagged photos. These photos can be assessed by fans of the product.
c. Tag relevant profiles so your image might be featured. With that feature, you might even attract more followers to your profile.

5. Interact with other users

Now, attempt to be close friends to your followers and yet-to-be followers; is that possible?

Looking at the Instagram algorithm, it is possible. They measure closeness by monitoring how much accounts interact with each other. Therefore, the more you connect with others, the higher the chances of your post appearing on their feed.

You could answer questions under your post or drop comments on other posts as well. Building a good rapport with other users is not difficult – you just need to take the initiative to start a conversation!

If you think that there are too many things that you need to focus on social media, don’t fret – we’ve got the solution for you. PINC 360 is a brand management arm that focuses on branding, marketing, social media, and public relations. Equipped with the industry expertise and know-how; we create and execute campaigns efficiently and effectively, capturing the targeted demographics.

Contact us to try it out today!