Web pages are as ubiquitous as a crowd on a busy street. And in this time of digital influx, websites are the gateway to your product or service; which makes leaving an excellent impression one of your top priorities because it all boils down to web design.

So what makes excellent web design? Let’s find out.

First impression matters

What your visitors see will form a great deal of their impression towards your website. Crucially, you only have mere seconds to deliver a good impression.

Make sure your website looks updated; using current design cues and the latest methods to shape the look of your website. This is extremely important because it directly affects how visitors perceive your website. I.e. if they don’t like what they see, they’ll simply go to your competitors who have a better page. More so, the impression they leave your website with can be the difference between them learning more about your business or them turning to a competitor.

Basically the overarching consequence of visitor impression is the potential to generate leads. Because an unappealing website would mean you’ll miss out on leads because they are now at your competitor’s page.

The promise of consistency

Another more subtle aspect of web design is consistency. Consistent branding is key especially when you’re trying to generate leads for your website, as users will eventually get a grasp of what your website is all about without much of the confusion.

Consistency broods familiarity

Online web designs are important because it drives consistency across your pages – similar fonts, formats, layouts, styles etc. A different design on other parts of your page may cause confusion or even seem shoddy and unprofessional. But the overarching effect of this is difficulty in building brand recognition due to a confusion in the brand message that you’re sending out to them.

An inconsistent website will cause visitors to bounce from your site to a competitor’s. So always be sure to keep this in mind when designing a website as you’ll earn more leads and conversions in the long run when your website is consistent in its design.

It gives visitors an impression of your customer service

The devil is in the details. Much like how people can tell the way you treat others from the way you interact with a waiter, people can also can draw an idea of how the customer service experience might be like on your website.

A nicely designed website can be your ambassador in generating leads, with a popular example being Apple’s website. From crisp fonts, concise web copy and interactive elements to keep you exploring; a neat design can be a motivator for visitors to speak with you and learn more about your product or service.

It builds trust and is and is a show of your credentials

People don’t trust a poorly designed website the same way they wouldn’t enter an empty restaurant. A poorly designed website might bring about negative perceptions such as it being shady or sketchy; or even as a lack of competence.

In contrast to a professional website, a web designed website gives their visitors a sense of security – that they would not be susceptible to any threats while browsing on your website. But more importantly, a well designed website signals to visitors that you are a legitimate business that is serious about what they do.

Speak with us here and let us help you determine what works best for you!